2D Graphics Gondola Redesign

Origins (Esteé Lauder Companies) at Ulta

Redesigned all graphic elements of the Origins gondola at Ulta stores. Aligned with Origins’ clean and bold visual direction and brand codes to create an enhanced and seamless experience for returning and prospective customers.

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Origins – GinZing – Tinted & Lightweight

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Veronica Beard – Fall 2023 Campaign