2D Visual Merchandising Design
Origins (Esteé Lauder Companies)
Design lead for 2D printed assets for retail visual merchandising tables/displays for 360-degree campaigns. I closely collaborated with 3D visual merchandising team to ensure assets align with physical design constraints, as well as communicating with the copy team to align on messaging. Additionally, designed key visual hero messaging for visual merchandising to be translated across 360-degree digital platforms.
Kindly reach out at doukatherine@gmail.com to see design samples, as the campaign is not live yet.